Jeanette Casselano is a senior vice president at Fleishman-Hillard’s Washington, D.C., office. She brings broadcast news, media relations, crisis communications and event planning and management expertise to the firm. While at Fleishman-Hillard, she has provided public relations support to the implementation of media programs for military, food and beauty industries, concentrating heavily on raising awareness, launching new programs, corporate communications, as well as managing industry crisis communication issues.
Ms. Casselano currently leads the United States Marine Corps, Division of Public Affairs work for Fleishman-Hillard. Stationed at the Pentagon, she works side-by-side with the Marines lending support and counsel related to Marine Corps strategic communication, community relations and media relations tasks. In her duties, she manages the planning and execution of Marine Week, a large scale publicity and community relations events. The annual week long series of 60 events takes place in a different city each year with more than 700 Marines. Working with the Marines, she leads the strategic planning, vendor management (venue, materials, production, advertising, marketing, video production and crisis planning), on-site management, and post event analysis, in addition to overseeing the media relations campaigns and multi-million dollar advertising campaign. She has successfully overseen Marine Week Boston (2009), St. Louis (2010) and Cleveland (2011) – garnering more than 150,000 attendees and millions of media impressions yearly.
On behalf of the Marine Corps, Ms. Casselano was tasked to lead the media efforts for Medal of Honor recipient Sgt Dakota Meyer (September 2011), the first living Marine to receive the honor in 38 years. Working side-by-side with Sgt Meyer, she was responsible for his media training, schedule and media tour in Washington, D.C., New York City, Los Angeles and San Diego.
On behalf of Coty Inc., a global beauty leader, Ms. Casselano managed the company’s global day-to-day crisis communications efforts. Working with Coty’s corporate communications division, Ms. Casselano developed and oversaw the execution of crisis campaigns related to plant closures, layoffs, counterfeit goods and celebrity behavior, as well as issues management for acquisitions and divestures. As account lead, Ms. Casselano has spearheaded the coordination and implementation of Coty’s global crisis communication training program, conducting annual trainings for executives around the globe. Ms. Casselano works with Coty’s chief executive officer and executive committee to formulate an ongoing full-fledged corporate communications strategy to raise visibility of the company’s accomplishments, major announcements and executives’ news.
Additionally, Ms. Casselano has provided crisis communications support for a vast majority of clients regarding child labor, lead in chocolate, grilling and carcinogens, animal testing and product tampering.
Ms. Casselano has worked on numerous consumer campaigns for the National Confectioners Association, Hearth Patio & Barbecue Association, the Better Sleep Council and the Library of Congress. For these clients, she has planned, managed and overseen the execution of account news bureau activities, development of press materials and Web content, implementation of media campaigns and maintains ongoing reporter relationships to secure coverage in top-tier media. Additionally, she has developed and facilitated media trainings for campaign spokespersons across half a dozen campaigns. Through Ms. Casselano’s work on a range of association accounts, she has established a strong working relationship with members of both the Washington and national broadcast outlets, and has secured coverage for clients on “The Today Show,” “Fox & Friends,” “Good Morning America,” and in USA Today, The Washington Post, The New York Times, and many other print and broadcast markets across the country.
She has also contributed to the development and staffing for the National Confectioners Association’s ALL CANDY EXPO®, Hearth, Patio & Barbecue EXPO, Chocolate Manufacturer Association’s Chocolate Symposium, A CEO Celebration at Head of the Charles Regatta® and the National Book Festival.
Ms. Casselano was named 2010 Team Player of the Year for the firm’s DC office. She has also received company awards for excellence in client service and media relations. She serves as lead of the Fleishman Hillard Internship Program.
Prior to joining Fleishman-Hillard, Ms. Casselano was a news producer at WIS-TV, the NBC local affiliate in Columbia, SC (86 news market). Ms. Casselano graduated from the University of South Carolina with a bachelor degree in broadcast journalism.